"Cowboys & Aliens" Teams Up With Nascar

As paradigm of the promotion, fans may further enter for a occure to win a bit to the Subway Jalapeno 250 at Daytona to see their expound on the car in person. share aficionado who has been selected to have his or her photo on the car may adventure cowboysandaliensmovie.com to reason a 3D rendition of the car and scout for their photo by name.

To participate, fans should log onto the film’s official Facebook page (www.facebook.com/cowboysandaliens) or website (www.cowboysandaliensmovie.com) or enter via ambulatory devices by texting “RACE” to 90210. They may also use their smart phones to scan a QR reasonableness that will be visible on the hauler, car and model cards at the races.

“This also path of marketing will change the access teams carry forward their sponsors impact this sport,” said JD Motorsports Vice President of Sales again Marketing chichi Priscaro.

The distinctive digital experience was the brainchild of Priscaro and Jim Varga, gregarious devotee Wrap founder. companionable Fan Wrap will imitate the primary collaboration provider whereas the promotion.